EPO welcomes Industrieverband Heimtierbedarf (IVH) e.V. as a new member

Industrieverband Heimtierbedarf (IVH) e.V., the German National Association representing the German pet food and pet supplies industry is a new member of the European Pet Organisation (EPO) as of January 1st, 2024.

We realize that an increasing number of issues which have a direct impact on our industry in Germany are not only discussed but also decided on a European level. In recent years, EPO has succeeded in developing a powerful voice in Brussels due to its universally recognized expertise and unwavering committment. With our membership, we want to supoort the EPO on this successful path – especially on topics that are likewise important for industry and trade“, says IVH President Georg Müller, explaining the association’s motives for joining EPO as member.

The Industrieverband Heimtierbedarf (IVH) e.V. was founded in 1972 and operates from Düsseldorf. Its almost 60 member companies represent around 90 per cent of the German market for pet food and pet supplies, with a turnover of around 6.5 billion euros in 2022.

The key tasks of IVH include the promotion of responsible pet ownership through broadly diversified public relations work, active participation in constructing the future environment for the pet food and pet supplies industry through dialogue with politics, administration and science, as well as informing and advising members on industry-relevant legislation and other topics.